KARACHI: Reckitt Benckiser Hygiene Home has agreed to collaborate with Survey Auto to digitally rework its enterprise operations, mentioned a press launch.
The settlement was finalised in Karachi between, RB Hygiene Home Country Manager Akbar Ali Shah and Survey Auto CEO Dr Umar Saif.
Under the collaboration, the 2 organisations will use massive knowledge, synthetic intelligence and machine studying instruments to map and determine commerce areas with low distribution, family penetration and unmet gross sales potential.
“Using predictive analytics, SurveyAuto will identify potential dengue and malaria hotspots using satellite imagery, weather forecast and water body accumulation,” mentioned the press launch.
It added that by figuring out neighbourhoods Survey Auto will assist RB in guaranteeing that highest high quality hygiene merchandise are accessible to everybody.
“RB is a forward-looking business and in our relentless pursuit of a cleaner and healthier world, we are constantly working towards optimising our reach and ensuring accessibility of our products in urban centers as well as rural villages of Pakistan,” mentioned Shah.
He added that his firm’s focus was to make sure that each family has a greater life-style and equip them with instruments that defend their well being and hygiene.
“Now more than ever is the need to ensure that our people have a healthier and hygienic lifestyle. This can only be made possible if everyone, irrespective of their location, has access to health and hygiene products,” mentioned Survey Auto’s CEO Umar Saif.
He hoped that the collaboration result in a constructive distinction within the life of all Pakistanis.